The Art of Music:
Airplay and Streaming
Broadcast Reach

Nielsen Ratings
- Aired in nearly 90% of U.S. TV households.
- Top Nielsen DMAs accounted for 17% of total airplay with 168 of 971 plays.
- Achieved a .4 Nielsen Rating, reaching 525,000 viewers.
Global Audience Breakdown
- 67% of viewers in the United States
- 13% in Canada
- 20% in other countries worldwide
Projected Growth

Total Airplays
- Surpassed 1,000 plays nationwide within the first two months of airing
- Additional air dates planned through 2025
Encore Airings
Summer episodes to be re-aired as new episodes debut
Expansion
A Total series episodes projected to reach five by the end of 2025
Viewing Patterns and Demographics

Airplay Timing
Over 25% of broadcasts occur on Saturdays, mainly in fringe and late-night hours.
Demographics
Gender: Almost equal male and female split for TV broadcasts.
Age Range
60% of viewers are aged 35–64.
Streaming Performance

Impressions
Over 1.3 million impressions
Engagement
Over 100 positive comments
View Count
Garnered 100,000 views
Demographics
Gender: 80% male and 19% female viewers
Age Range
Over 60% aged 35–64, consistent with TV demographics
Future Outlook

Continued Growth
Adding four episodes in 2025, including Peter Frampton, to expand domestic reach and global presence.
Projected Airplay
Encore and new airings will enhance visibility.
Broad Demographic Appeal
The series resonates strongly with a mature audience aged 35–64 across TV and streaming platforms.
Positioning
Strengthened brand with wider marketing and additional shows to balance demographic and platform reach.