The Art of Music:
Airplay and Streaming

Broadcast Reach

Nielsen Ratings

  • Aired in nearly 90% of U.S. TV households.
  • Top Nielsen DMAs accounted for 17% of total airplay with 168 of 971 plays.
  • Achieved a .4 Nielsen Rating, reaching 525,000 viewers.

Global Audience Breakdown

  • 67% of viewers in the United States
  • 13% in Canada
  • 20% in other countries worldwide

Projected Growth

Total Airplays

  • Surpassed 1,000 plays nationwide within the first two months of airing
  • Additional air dates planned through 2025

Encore Airings

Summer episodes to be re-aired as new episodes debut

Expansion

A Total series episodes projected to reach five by the end of 2025

Viewing Patterns and Demographics

Airplay Timing

Over 25% of broadcasts occur on Saturdays, mainly in fringe and late-night hours.

Demographics

Gender: Almost equal male and female split for TV broadcasts.

Age Range

60% of viewers are aged 35–64.

Streaming Performance

Impressions

Over 1.3 million impressions

Engagement

Over 100 positive comments

View Count

Garnered 100,000 views

Demographics

Gender: 80% male and 19% female viewers

Age Range

Over 60% aged 35–64, consistent with TV demographics

Future Outlook

Continued Growth

Adding four episodes in 2025, including Peter Frampton, to expand domestic reach and global presence.

Projected Airplay

Encore and new airings will enhance visibility.

Broad Demographic Appeal

The series resonates strongly with a mature audience aged 35–64 across TV and streaming platforms.

Positioning

Strengthened brand with wider marketing and additional shows to balance demographic and platform reach.

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